About Us


The Beauty Institute was established in 2015 by Beauty Brand Architect, Jenoir Lynne'. When she originally started her company, it was a lash extension business called Minks. After years of adding various beauty and nonsurgical aesthetic techniques, the business outgrew it's original roots in mink lashes. Due to this, Jenoir Lynne' re-branded in 2023, changing the business name to The Beauty Institute. 

Jenoir Lynne' is an owner of successful beauty brands, is a Master Medical Aesthetician, author, coach, and renowned educator. As an advocate for women's empowerment, she focuses on initiatives and courses to help small beauty business owners grow their businesses into well-known brands. Over the years, she has trained thousands of students, coached hundreds of mentees, and serviced countless clients. Her goal is to continue to impact the beauty industry by helping women gain financial freedom and incorporate their purpose in their businesses.


 At The Beauty Institute, we do things differently. We're not just reading from a textbook or treating our students like just another dollar. We're giving you a valuable, hands-on experience for today's most in-demand techniques. With certification classes six days a week, you can customize your training to fit your schedule, budget, and needs. Plus, you'll have our continued support as you begin your new journey in the beauty world. It's true what we say: When you train with us, you train with the best!